Stories have always meant more to me than headlines.
The moments that stay with us rarely happen by accident. They are shaped by people with vision, strengthened by community, and remembered because they make us feel something.
That is why I created JSM CULTURE.
I wanted a place where sports, music, style, beauty, and culture could exist as one conversation. A place rooted in New York but open to the people, brands, events and ideas shaping culture more broadly. A place where curiosity matters as much as creativity, and where stories are explored with context, intention, and respect for the people living them.
I have been fortunate to experience culture from behind the scenes as well as from the crowd. That perspective taught me that what people remember most is not always the biggest play, the loudest concert, or the most talked-about trend.
It is how those moments made them feel.
That perspective shapes every story you will find here.
JSM CULTURE is built for people who love discovering what is next, understanding what matters now, and appreciating the creativity that connects us all.
Whether you are here because of a game, a song, a designer, an artist, a creator, or a movement, I hope you leave having discovered something worth carrying with you.
What We Cover
JSM CULTURE follows the overlap between New York sports, music, style, beauty and culture — from the moments audiences see to the strategy and production behind them. That includes original event coverage, Beauty, Behind the Event, Brand Playbook and the people and ideas shaping what comes next.
Editorial Team
Jahmela Smith
Founder, Editor-in-Chief & Creative Director
Leads JSM Culture’s editorial vision, reporting, creative direction, partnerships and live cultural coverage.
Malaika Cesar-Nemorin, MBA
Managing Editor / Contributor
Supports story development, editing and publishing across JSM Culture’s coverage.
Our Standard
JSM CULTURE is not built on noise, gossip, or empty hot takes. The goal is to tell stories with purpose, context, originality, and care.
Every story should answer a simple question: why does this matter beyond the moment?
Lead with purpose.
Create with intention.
Leave a legacy worth following.
With gratitude,
Jahmela Smith · Founder, Editor-in-Chief & Creative Director
JSM CULTURE
Want to know the person behind the byline? Read more About Jahmela Smith. For how JSM CULTURE reports, sources and corrects its work, see Editorial Standards & Corrections. For press, partnerships and invitations, contact JSM CULTURE.