JSM BEAUTY
Beauty
Beauty news, launches, activations, Black beauty, creators and researched product coverage from JSM CULTURE. Personally tested product coverage appears under JSM Reviews and is clearly identified. Gifted, sponsored and PR-provided products are disclosed when applicable.
JSM Reviews
First-person beauty reviews based on products personally tested by Jahmela Smith, with gifted and sponsored products disclosed.
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YSL Beauty Took Over La Esquina. Teyana Taylor and Lauryn Hill Made It a New York Night.
At La Esquina, YSL Beauty turned a fragrance-and-blush launch into a distinctly New York collision of beauty, music, basketball and Black cultural star power.
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Sunday in New York: Harlem’s Parade, Everyday People, Secret Garden and Brooklyn Book Festival
As Harlem’s African American Day Parade runs until 6 p.m., Sunday continues with Everyday People at 99 Scott, Secret Garden and Brooklyn Book Festival online.
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HAUS OF K Is Turning Downtown Brooklyn Into a Three-Month K-Beauty Rotation
HAUS OF K opens Season 2 in Downtown Brooklyn September 19–20 with Korean beauty brands, founder visits, gift bags and a rotating fall program built for repeat discovery.
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Ballroom Took the 18th Floor: The Mood Is Ball Brought a Free Kiki to BOOM
The Mood Is Ball: Kiki Edition brought a free Kiki ball to BOOM at The Standard, High Line, putting ballroom culture on the 18th floor right after Fashion Week.
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Bobbi Brown and Dr. Groot Are Still On the Street Today. Here’s What’s Inside.
Bobbi Brown’s Meatpacking newsstand and Dr. Groot’s Union Square Scalp Lab are open today. KraveBeauty’s Broadway smoothie launch wrapped Wednesday.
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The New York Culture Edit: tobi lou, Orishas and a Coltrane Centennial at SOB’s
The week at SOB’s and Javits: tobi lou on Friday, Orishas on Saturday, a John Coltrane 100th birthday tribute on Tuesday and the last day of MakeUp in NewYork.
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Helena Christensen and Saie Put ’90s Beauty Back in the Room
Helena Christensen and Saie’s SuperSuede Baked Eyeshadow launch turn 1990s beauty language into a modern case for ease, texture and wearable neutrals.