Brand Playbook
Sports, music, style, and culture through the lens of marketing, sponsorship, storytelling, brand strategy, partnerships, and fan experience.
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YSL Beauty Took Over La Esquina. Teyana Taylor and Lauryn Hill Made It a New York Night.
At La Esquina, YSL Beauty turned a fragrance-and-blush launch into a distinctly New York collision of beauty, music,…
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Monday in New York: Climate Week Opens and CultureCon Maps Brooklyn
Climate Week NYC opens with fashion and culture on the agenda, Tatcha brings a beauty pause to Grand…
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Sunday in New York: Harlem’s Parade, Everyday People, Secret Garden and Brooklyn Book Festival
As Harlem’s African American Day Parade runs until 6 p.m., Sunday continues with Everyday People at 99 Scott,…
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NBC Turns 100 at The Paley Museum With a Three-Floor New York Takeover
NBC100: A Century Together opens today at The Paley Museum with more than 75 artifacts, interactive sets and…
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HAUS OF K Is Turning Downtown Brooklyn Into a Three-Month K-Beauty Rotation
HAUS OF K opens Season 2 in Downtown Brooklyn September 19–20 with Korean beauty brands, founder visits, gift…
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CookUnity Is Turning Five Manhattan Bodegas Into a Free Chef Lunch Rush Today
CookUnity is taking over five Manhattan bodegas today with eight chefs, free meals and a smart experiential play…
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Bobbi Brown and Dr. Groot Are Still On the Street Today. Here’s What’s Inside.
Bobbi Brown’s Meatpacking newsstand and Dr. Groot’s Union Square Scalp Lab are open today. KraveBeauty’s Broadway smoothie launch…
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Jalen Brunson Is Bringing His Off-Court Business In-House With Thirty Third Management
Fresh off a title run, Jalen Brunson and his family launched Thirty Third Management Group, a New York…
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Helena Christensen and Saie Put ’90s Beauty Back in the Room
Helena Christensen and Saie’s SuperSuede Baked Eyeshadow launch turn 1990s beauty language into a modern case for ease,…
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Harper’s Bazaar and Bulgari Closed NYFW in a Room Built on Cultural Range
Harper’s Bazaar and Bulgari closed New York Fashion Week with an intimate Icons dinner where fashion, art, sport,…