JSM CULTURE
NYC Sports
New York sports, teams, athletes, fans, venues, business, style and the culture around the game.
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NYRR Turns Grand Central Into a Five-Borough Marathon Experience
A free four-day Vanderbilt Hall takeover turns the marathon route into an indoor track, borough-by-borough activations, history, music and practical race-week access.
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Bike MS NYC: The October 18 Route and Road-Closure Guide
Archive of the October 18, 2026 Bike MS New York City ride, including its 30- and 50-mile routes and Manhattan road-closure notices.
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Brand Playbook: The Knicks Turn Champions Night Into a Five-Borough Fan System
The Knicks raised their championship banner, then lost 106-100 to Philadelphia. The result shows where a five-borough fan system ends and competition begins.
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Foot Locker’s Knicks Deal Turns Madison Square Garden Into a Retail Media Channel
Foot Locker’s new Knicks partnership links Chase Square retail, game-day pop-ups, contests, content and win-triggered promotions. JSM CULTURE breaks down why the sequence matters and where execution will decide its value.
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Brooklyn Nets Bring Back ABA Colors for 60th Season, With a New Court and Fan Experience
Brooklyn’s new Classic Edition uniform and court debut October 21, connecting its ABA championship era to Barclays Center’s next wave of fan experiences.
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Brand Playbook: Pepsi Turns the Knicks’ 94-Point Title Win Into a New York Fan Experience
From commemorative cans and real-fan billboards to 47 pairs of Knicks tickets, Pepsi’s championship campaign connects New York retail, memory and fan access.
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Borussia Dortmund Brings Street Soccer and Youth Talent to Times Square
Borussia Dortmund and Street Soccer USA bring four-on-four youth soccer to Times Square on October 10, connecting grassroots sport with New York culture.
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Yankees’ Season Ends in a 4-3 ALDS Sweep Loss to the Rays
The Rays eliminated the Yankees 4-3 in ALDS Game 3 at Yankee Stadium, completing a three-game sweep after a fan-interference ruling changed Anthony Volpe’s apparent tying homer into an RBI double.
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Knicks Open the Preseason With a 120–97 Loss in Philadelphia. What Matters Next
New York’s first preseason result is less about the scoreboard than what the Knicks can learn before the games begin to count.
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Yankees Sweep Red Sox and Turn October Toward an ALDS Date With Tampa Bay
New York completed a two-game Wild Card sweep of Boston and now heads to Tampa Bay for the American League Division Series.